Do you know Seth Godin ? If not, you should.
On my part, I know that someday I'll be out there in the jungle of business, finances, and/or marketing. I love it and I'm always trying to find new ways of making the best out of everything.
Seth Godin, has you probably found out by now, clicking on the link, has a blog that talks about everyday things that are remarkable in a marketing way. In a way, I guess "everyday things" are not so fascinating, but when you look deeper, when you look how its made, why it is designed that way, how it is presented, that's when you get the whole remarkable part of it! It's fascinating to see how he depicts things in our environement, in the way we are thinking, in the way we are acting, that make it possible to exchange ideas and profit from them. Of course, he talks about unusual things that he discovers, which makes it more interesting, because it gives us the opportunity to learn something new!
I personally think that it is a advantage for everyone to benefit from his knowledge in the business, in order to make headway in our projects. It's great for selling stuff, but it works for "selling" yourself too (in a figurative way of speaking, of course).
What will be Your Purple Cow?
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